VR 2017

2017 IEEE Virtual Reality (VR), March 18-22, 2017, Los Angeles, CA, USA

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Doctoral Consortium
Designing Next Generation Marketplace: The Effect of 3D VR Store Interface Design on Shopping Behavior
Hyo Jeong Kang
(University of Wisconsin-Madison, USA)
Abstract: The medium of virtual reality enables new opportunities for the experience products and shopping environment that may combine best features of both physical and digital market place. As little is known on how best to create virtual reality marketplace, the current research aims to explore required features for VR market user interface and its impact on shopping behavior. As a first step toward endeavor, we will empirically test three different user interfaces; 2D interface style, 3D skeuomorphic interface style and interface that combines features of both 2D and 3D inter-action techniques.


Time stamp: 2020-06-05T04:16:25+02:00